Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Static labels, however meticulously mapped, will always struggle to reflect the dynamic nature of human culture.

This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads ...

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Adverts will soon appear at the top of the AI tool ChatGPT for some users, the company OpenAI has announced. The trial will initially take place in the US, and will affect some ChatGPT users on the ...