A major new industry-wide addressable advertising consortium, called Project OAR (Open Addressable Ready), has formed. It is led by smart TV manufacturer Vizio, along with eight TV-media companies.

These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

Featuring 366 preprogrammed RGB lighting modes, Amber 8 Pro controls up to 8 fans, 10 LED strips, or other Addressable RGB (ARGB) devices. It comes with 21-key RF Remote Control for convenient ...

LED channels are versatile lighting solutions that have become increasingly popular due to their energy efficiency, long lifespan, and the wide range of creative possibilities they offer. These ...

Leading DTH player Tata Play will begin offering addressable ad solutions, which will allow brands to target segmented audiences with the same ad spots on linear TV. Brands will be able to offer ...

The ad industry has lots of similar-sounding terms to describe how content reaches viewers – advanced TV, addressable TV, convergent TV. But what those terms actually mean and how they differ is ...

Two new multichannel laser diode drivers designed specifically for LIDAR (Light Distancing and Ranging) applications are now available from PicoLAS! These boards offer 4 or 16 independently ...