Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...
Blockthrough, a technology company focused on helping publishers recover advertising revenue otherwise lost to ad-blocking software, has released research showing that desktop ad blocking rose 5% in ...
Could tinkering with a site’s code to hide ads count as infringement? A recent ruling by the German Federal Court of Justice (BGH) has reopened the possibility that using ad blocking software could ...
Companies offering anti-ad-blocking tools are popping up all over the place. These companies are hoping to cash in on the industry’s furor over ad blocking by marketing software designed to confront ...