Do you think technology is an essential element of ABM or an adaptation? Tenessa: The future of ABM is technology and data-driven. With the right strategy in place, technology can fuel the whole ABM ...

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

Account-based marketing (ABM) has evolved from a niche tactic for high-value accounts to a strategic growth engine for B2B organizations. However, as marketing leaders look to expand their ABM efforts ...

Marketing and advertising executives are constantly battling for attention in a saturated digital landscape, especially when attempting to land those coveted high-value B2B accounts. When the C-suite ...

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its value is widely accepted, a recent Forrester report commissioned by ...

Prateek Panda is a three-time entrepreneur and marketing leader currently the VP of Marketing at Tonic.ai. Account-based marketing (ABM) has traditionally been a powerful strategy for targeting key ...

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in a new era of efficiency and effectiveness in content syndication. As businesses ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM) and demand ...

A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

Vereigen Media’s insights indicate that the buying group-focused ABM performs best when it combines precision targeting with ...