Somebody once told me that a customer who had an issue—but had their problem resolved—is a more valuable reference than a customer who’s had a perfect experience end-to-end. Our brains are hardwired ...

A string of glowing five-star online reviews often seal the deal for us when it comes to making a purchase or picking a restaurant — but can you really trust them? According to a 2023 survey, more ...

Tripadvisor removed or rejected nearly 1 million fake reviews from its platform and identified a swathe of new sites selling bogus reviews in 2020, according to the travel company’s latest ...

Ever wonder whether those glowing five-star reviews you see for products sold online are real? It’s hard to know for sure. In fact, research by Fakespot, a website that analyzes online product reviews ...

Katie Mehr does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

A lot of things in our lives start with an online search. Just like checking reviews before booking a hotel or picking a restaurant, we also resort to online searches for medical advice. But beware: a ...

When Kay Dean turned her keen detective’s eye on the reviews for a Toronto dental clinic, she quickly discovered something alarming. The reviewers behind the clinic’s glowing testimonials had also ...

Rajvardhan Oak stumbled upon an underground market for fake Amazon reviews by accident while scrolling through Facebook. “I saw this ad that said I could get a robot vacuum cleaner for free in return ...

A wave of regulation and industry action has placed the flourishing fake review business on notice. But experts say the problem may be insurmountable. By Stuart A. Thompson Stuart Thompson covers the ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Amazon has a problem: People like free stuff. For years, third-party sellers have been gaming the megaretailer’s all-important reviews section by sending complementary goods to real people in exchange ...

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